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Ghana – PAYGO Solar

Ghana – PAYGO Solar

Dr. Babcock advised PEG-Ghana, a pay-as-you-go (PAYGO) solar energy company on their target marketing to the agriculture sector. By including merchants such as PEG-Ghana in strategic alliances for agriculture digital payments to farmers for their crop we can mitigate the liquidity challenges on the agent network. In addition, merchants such as PEG-Ghana can cross sell mobile money uptake amongst farmers that not only serves PEG’s business model but that of the agribusiness as well.